Two people arrange photographs, notes, and a map at a shared table.

About Keeplist

A better home for what people keep.

The things people save should lead somewhere, not disappear into a folder, feed, or forgotten group chat. Keeplist helps people find and use them again.

Leadership

Product and technology, built together.

Their shared starting point

Saving something should be the beginning of using it, not where it disappears.

Portrait of Michel Deeb01

Founder & CTO

Michel Deeb

Michel founded Keeplist and leads the technical work that turns scattered saves into organized, connected collections.

Leads Technical direction · product architecture · engineering

Portrait of Jeff Kassab02

CPO

Jeff Kassab

Jeff leads product direction, translating what people need from their saves into clear priorities and an experience they can use every day.

Leads Product strategy · experience · priorities

Why we built it

Saving was never the problem. Finding your way back was.

Good recommendations disappear into screenshots, notes, group chats, and browser tabs. The link survives; the reason you cared about it often does not.

Keeplist gives those finds a home. Lists preserve their context, become easier to search, and create a natural way to act on ideas with people who share your interests.

The goal is simple: help every saved thing move from intention to action.

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What guides us

Build for a better kind of attention.

Keeplist should feel calmer than a feed and more useful than a bookmark folder. These four principles keep the product pointed in that direction.

01

Keep the signal.

Make room for the places, ideas, and recommendations you want to find again.

02

Make it useful.

Organization and intelligence should help you decide what to do next without adding more work.

03

Connect through taste.

Shared interests create better introductions than polished profiles and performative feeds.

04

Lead somewhere.

A saved thing becomes valuable when it helps you plan, share, discover, or act.

Where we go next

Help us build the place your best finds deserve.

Keeplist is early. If you care about thoughtful tools, useful networks, and making ideas easier to act on, we want to hear from you.